Campaign Ads on WVKO 1580 AM in Columbus Pay Dividends
|
|
| Also listed in: Ohio Majority Radio |
Buying ads on WVKO 1580 AM reveals to the Progressive community that a Democratic candidate understands the importance of Progressive Talk radio.
Thus, it is worrisome that I haven't heard ads from most candidates or Issues on Ohio's only Liberal Talk radio station. WVKO already promotes Progressive causes and candidates, so I am concerned that the Democratic campaigns may be taking the station for granted.
Candidate and Issue campaigns should contact Gary Richards at WVKO
(614) 469-1930 and show their support for Ohio's only 24/7/365 megaphone for Progressives.
Thus, it is worrisome that I haven't heard ads from most candidates or Issues on Ohio's only Liberal Talk radio station. WVKO already promotes Progressive causes and candidates, so I am concerned that the Democratic campaigns may be taking the station for granted.
Candidate and Issue campaigns should contact Gary Richards at WVKO
(614) 469-1930 and show their support for Ohio's only 24/7/365 megaphone for Progressives.
1. Don't take the faithful for granted. Progressives listen to NPR and WVKO. On other stations, you will reach few. (And judges: Don't forget the ballot omits R and D. If you are heard on WVKO, they know who you are.) You can pretty well assume 100% of WVKO listeners are voters. You can't find a more focused demographic.
2. Rally the faithful. WVKO listenership has DOUBLED since it started in January, making it the fastest growing station in the state. That tells you something about its listeners. They are activists, spreading the word about the station, and they can spread your message too--whether it is via the internet, progressive groups, or the water cooler.
3. Don't pass up a big rabbit at low cost. For the cost of ONE television commercial, you can advertise on WVKO from now until the election. And, unlike TV, you don't pay production costs. The station will produce your ad for you. And they will respond to smears faster than TV, postcards, or robocalls.
4. Remember the day AFTER the election. Rush is on 1,000 radio stations across the nation. Rachel is on about 80. And WVKO is the only progressive station in the state. We need to do more than win. We need to succeed. And WVKO is our only unbiased voice on the airwaves. Your little ad can help keep WVKO alive for the next election, and get out our message in between.
I think nearly every Democratic candidate in Central Ohio has been on WVKO this year--getting free air time on as guests on its program. If you don't support the station, will it be there next time you need it? Use it or loose it.
I would be very disappointed if Democratic campaigns/causes have the attitude "why buy the cow when the milk is free?".
I would be even MORE disappointed if some candidates are avoiding WVKO because the candidates supported Clinton in the March Primary, but most national hosts on WVKO supported Obama.
It's time to come together, Dems! You need to support Progressive Talk, or all Central Ohio will be left with is Rush, Hannity, Cunningham, Ingraham, Savage, etc.
Link