| By Dave Harding, ProgressOhio - Mar 31st, 2008 at 9:41 am EDT |
| Also listed in: Ohio Bloggers |
Today, Al Gore and the Alliance for Climate Protection launch a bipartisan, $300 million, three-year campaign to push for climate change legislation. Some of the “We” campaign’s TV ads “will team up offbeat celebrity couples” who “share a belief that it is important to address climate change,” such as Rep. Nancy Pelosi (D-CA) and former Speaker Newt Gingrich.
Watch the Debut ad:
What is the We campaign?
The We campaign is a nationwide effort to engage and mobilize the American people to come together and call for solutions to climate change.
The campaign is an unprecedented commercial‐scale, mainstream mobilization effort designed to bring public opinion past the tipping point and convince elected leaders to take bold action.
This three‐year effort will combine the best practices of successful commercial marketing and issueadvocacy efforts.
It supplements and supports the ongoing work of other organizations but is unique in its scale and breadth.
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