Obama Buys Into Olympics
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WASHINGTON (AdAge.com) -- It's official. Sen. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.
According to NBC's political file, the campaign had initially requested information about 500,000, $2 million and $4 million package of Olympics spots. The network also offered the candidate a $10 million package.
