LeBron To Campaign For Obama In Ohio
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James has also matured. Nike-clad icons like Tiger Woods and Jordan resist politics at all costs. In 1990, when Jordan refused to back a black candidate running against Jesse Helms for a Senate seat, he famously noted that Republicans buy sneakers too.
James, however, is diving in. "I'm at the point in my life where I should really start paying attention," he says.
He recently met Michelle Obama at a fund raiser, and he told TIME he plans to campaign for her husband, a well-known hoophead.
(Call him, Senator Obama. You need Ohio for the White House, and LeBron knows how to score in the Buckeye State.)
