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| Also listed in: Female political bloggers |
As a cranky old Ohioan, I was dismayed when the state tourism people stopped using the "Ohio: The Heart of it All" slogan. After all, we are a heart-shaped state located more-or-less in the Heartland of the country. It was a much better tagline and logo than "The Wonderful World of Ohio," which appeared to be an NBC/Disney knockoff in design and color (and, well, didn't exactly reflect truth in advertising, given our nasty rest-stop pit toilets of the late 60s).
But I suppose we shouldn't pursue the U.S. geographic-anatomical metaphor, lest we offend our armpit neighboring states as well as the Deep South.
Recently, the Ohio Business Development Coalition rolled out the "Ohio: The State of Perfect Balance" campaign. I've been trying to think of something sarcastic to say about this new slogan, but, alas, I must admit, it's pretty good.
"Perfect balance," reinforced with a perfect circle O in Ohio suggests precision machinery (Perfect Circle is, in fact, an automotive parts brand name of Toledo-based Dana Corp.) as well as New Age "OM-ness" to me. It's a contemporary theme, and the OBDC website integrates the work-life balance idea with the slogan nicely.
It's a clever use of fonts. I feel compelled to draw peace symbols, yin yangs and male & female symbols inside the capital O. I'm so glad they didn't design the O's of Ohio in equal proportions with a "HI" in the middle. They look like breasts that way.
Yup, not bad. The best Ohio slogans I can come up with are "This Ain't West Virginia, Baby!" and "Jon Stewart Thinks We're Adorable." I like their slogan better, although it's a little risky using that word "perfect."
