A senior NRA lobbyist admitted yesterday that his organization's TV ad targeting President Barack Obama's children was "ill-advised".
Criticism of the ad was wide-ranging, with New Jersey Gov. Chris Christie calling it "reprehensible" and Susan Eisenhower, daughter of the former president, saying she was "disgusted".
The ad premiered the same day that Obama introduced his plan to address gun violence in the country. The plan has garnered wide support in the public with 53% supporting and only 43% opposition. Most interestingly, strong supporters outnumber strong opponents by 7 points.