Firefighter Sean Carpenter explains why he will vote for President Obama in new 60-second spot
Beginning this week, Lima resident Sean Carpenter will share his personal story about why he will vote for President Obama this election through a 60-second, documentary-style commercial airing on local cable television and online.
"With all the negative attack ads lately, it's hard to know what's true and what can be trusted," Carpenter said. "I know I'd rather hear from my neighbor than someone who is trying to sell me something. I figure other people would too, so I shared my story."
The commercials were created by Local Voices, an organization founded by Lee Hirsch, award-winning creator of the documentary "Bully," aiming to bypass the spin of traditional negative campaign ads and prompt a real conversation among voters in swing states about how they benefited under the Obama administration.
In addition to Carpenter's ad, Local Voices is running ads in swing counties in Ohio, Colorado, Florida, North Carolina and Virginia. The campaign will spend more than $300,000 on cable television and radio ad buys, all targeted to adults 35+.
All of the Local Voices ads feature local people in their homes, place of businesses or out in the community engaging in activities that are important to them. In each ad, the featured voter identifies him or herself and explains his or her reasons for voting for the President.